Rocket-fuelled Hi-tech Growth

Rocket-fuelled Silicon Valley!

We’ve spent a few hours looking at the recent Q2 trading reports from some of the key players in Silicon Valley and while we’re all aware of some positive trends, our edited version here makes for Rocket-fuelled reading!

Rocket-fuelled Apple!

Apple is now the biggest tech company in Silicon Valley. Its phone business with the iPhone has gone stratospheric – iPhone sales have grown hugely, giving an overall growth in Apple’s iPhone business of around 200% year on year. iTunes is also on the up with the strongest sales quarter ever with revenues of $1.1 billion dollars. iPod retains a 70% market share, which continues to grow year-over-year in every country. From the queues outside shops we all know that iPad demand has been strong, fuelled by the die-hard Apple aficionados – (half a million already sold of the Wi-Fi only version to date). Lest we forget Apple make computers, they sold 2.94 Mac computers representing a 33 per cent increase on the same quarter last year.

Nipping 5 miles East across to Santa Clara, we come to Intel. Standing by…for Q2 2010 reported second-quarter revenue of $10.8 billion, up 34 per cent year on year. The company reported operating income of $4.0 billion, net income of $2.9 billion and earnings per share of 51 cents. Intel achieved the best quarter in the company's 42-year history.

Let’s drive north up the 101 to Mountain View to read Google’s results

Google reported revenues of $6.82 billion in Q2 2010, an increase of 24% compared to the same quarter last year. Shipments of smart phones running the Google-backed Android operating system grew at an incredible rate of 886 per cent, driven by key products from HTC, Motorola, Samsung, Sony Ericsson and LG – analysts estimate the annual growth in the smart phone business to be over 60% this year.

From a relative new kid on the block to an old kid on the block, Hewlett Packard’s Q2 revenues were up 13% from a year earlier with net revenue of $30.8 billion. One interesting point arising from the Q2 announcement was that non-US revenues now account for 66% of total worldwide revenue.

Rocket-fuelled Autumn

From these stellar results, it’s clear that both business and consumers clearly understand the value of innovative technologies for business productivity and lifestyle enhancement. Rocket Fuel Marketing is looking forward to a busy September working with both an established player and a couple of new entrants in hi tech. We’ll be fuelling growth for our technology clients with our mix of experience, left-field thinking, irrefutable logic and creative insight.